Essay on Cheating and Plagiarism :: Exploratory Essays Research Papers

From the information I gathered for this paper, plagiarism is a bigger problem than we all think. As off the beaten track(predicate) as I can tell plagiarism has been around since the existence of reading and writing. Our human race authentic hasnt helped this matter by inventing the mental picture infatuation in the late fifteen-century and the profit in the late twentieth century. Plagiarism gets most of its press in the realm of education, particularly in places of high education. asunder from the information I attained threw traditional research, I poled a few students here at Lake Superior State University. I got this idea from both(prenominal) of the articles I read. I read this one article that was about a professor that said she estimated that 17% of the papers students turned in to her were plagiarized. Those were the ones that she was actually sure about. So when I did my pole I asked students if they had plagiarized a paper this semester. The overwhelmi ng response was...I plagiarize all my papers. A whopping 100% of the students I talked to plagiarized this semester and as far as I can tell, every semester. No, this was not a scientific study, but it sure was shocking. It is my guess that some of these citizenry argon ignorant, but a majority of them are lazy. In the rest of my paper I will explain plagiarism in its many forms, hash out how the Internet has affected academic integrity, and highlight some of the ways teachers and professors are detecting and combating this problem known as plagiarism. What is plagiarism? Plagiarisms definition cannot be explained in a few words or even one or two sentences. Plagiarism takes shape in most cases, one of six ways or in a combination of the six. Here they are 1. Using another writers words without proper citation. If you use another writers work, you must(prenominal) place course credit label around the quoted material and include a footnote or other indication of the source of the quotation.11 2. Using another writers ideas without proper citation. When you use anothers ideas, you must express with footnotes or other means of where this information can be found. Your instructors want to know which ideas and judgments are yours and which you arrived at by consulting other sources.Essay on Cheating and Plagiarism Exploratory Essays Research PapersFrom the information I gathered for this paper, plagiarism is a bigger problem than we all think. As far as I can tell plagiarism has been around since the existence of reading and writing. Our human race sure hasnt helped this matter by inventing the printing press in the late fifteen-century and the Internet in the late twentieth century. Plagiarism gets most of its press in the realm of education, particularly in places of higher education. Aside from the information I attained threw traditional research, I poled a few students here at Lake Superior State University. I got thi s idea from some of the articles I read. I read this one article that was about a professor that said she estimated that 17% of the papers students turned in to her were plagiarized. Those were the ones that she was actually sure about. So when I did my pole I asked students if they had plagiarized a paper this semester. The overwhelming response was...I plagiarize all my papers. A whopping 100% of the students I talked to plagiarized this semester and as far as I can tell, every semester. No, this was not a scientific study, but it sure was shocking. It is my guess that some of these people are ignorant, but a majority of them are lazy. In the rest of my paper I will explain plagiarism in its many forms, discuss how the Internet has affected academic integrity, and highlight some of the ways teachers and professors are detecting and combating this problem known as plagiarism. What is plagiarism? Plagiarisms definition cannot be explained in a few words or even one or two sentences. Plagiarism takes shape in most cases, one of six ways or in a combination of the six. Here they are 1. Using another writers words without proper citation. If you use another writers work, you must place quotation marks around the quoted material and include a footnote or other indication of the source of the quotation.11 2. Using another writers ideas without proper citation. When you use anothers ideas, you must indicate with footnotes or other means of where this information can be found. Your instructors want to know which ideas and judgments are yours and which you arrived at by consulting other sources.

Descartes :: essays research papers

FoundationIn Descartes Meditation VI Of the existence of material things, and of the real bankers bill between the real soul and body of man, he explains he reasoning for believing that the mind is better cognise than any body.Descartes states his reasoning through versatile assumptions that he has made in his search for knowledge. Descartes is a philosopher, who through thinking comes to these conclusions.In the reading of Descartes he interprets his understanding of how and why the mind is better known than the body. He states that, Myself in my entirety in as much as I am formed of body and soul (mind) taught by nature, sun, stars, and sky. Descartes straighten outd that he could learn things from his body. Things like pain if he touches a flame or pleasure if he drinks a cup of wine. With senses Descartes could see textures and beautiful landscapes. This made Descartes realize that from this generalization that he has made, what he learns from his body does not exceed what h e already knows in his mind. I think Descartes point is well made in his quote above. I come to understand this though, through the fact that the minds common sense is what tells me I should not touch a flame, because of the pain it will strike me. Through Descartes studies of himself, he also came to the conclusion that, Mind alone, not mind and body in conjunction, is a requisite to a knowledge of the truth in regard to such things.(376) He explains this premise with the analogy, Although stars make no larger an impression on my eye than the flame of a little candle in that location is yet in me no real or positive propensity impelling me to believe that it is not greater than the flame but I keep up judged it to be from my earliest years, without any rational foundation. This analogy interprets that, just because there is no direct effect upon his the body or physical senses it does not inculpate that nothing exists. The mind is more important to think and realize the possibi lities even though his body cannot sense them. So even though the flame looks the selfsame(prenominal) size as the star his mind know it in fact is not. I can only understand so much of this statement by Descartes. I understand that that his mind can differentiate the star from the star, but this is not preconceived knowledge given to him at birth.

Birmingham :: essays research papers

FoundationsToday is an important day for myself, as well as all African Americans still fighting for our basic gracious rights that were spelled out in the Constitution almost two hundred years ago. We no longer want to be known as uneducated or secondary citizens. It is time that we are recognized as an equal race of people, and not simply just as niggers. The oppressor will never free the laden it is up to the oppressed to free themselves. Therefore, the black people will cease to be kept quiet and will begin to make a joined stand against the racial barrier that exists in the United States, especially in Birmingham. Under the leadership of Dr. Martin Luther King our people will continually work to pass water chaos until the so-called elite hears us. His clear vision has, and will continue to guide us through the obstacles that stand in the way of achieving political, economical, and social equating in this nation. A nation that was founded by men of many nations and background s it was founded on the principle that all men are created equal. Human rights are the foundation for human beings existence and co-existence, and when one mans rights are threatened, every mans rights are diminished. Through Dr. Kings courageousness, commitment and sacrifice, African Americans in Birmingham will be able to effectively protest the wrong doings and hardships of the past two centuries, in an attempt to forgive We now refuse to be held down or persecuted against by hate groups and those in elected positions. If you choose not to fight with us, then you are a part of the problem and not part of the solution may God have mercy on your soul. Nothing will stand in our way to keep us from accomplishing our death of freedom. At the very least our efforts will work to achieve tolerance for the differences between the majority and the minority. Success will be the only acceptable result. However, a clear plan will be followed to attain this outcome, and this plan that has b een shaped by Dr. King himself does not involve the use of violence.

Australia :: essays research papers

Australia Australia is an island continent and is located southeast of Asia . Australia is the smallest continent in the world . Australia is make up of six states . The climate in Australia varies greatly a hot season , wet season with rains falling mainly in February and March. During which north western has strugglem and dry season. Australians mineral resources are notably bauxite, coal , gold, iron , ore, and petroleum. The most popular and native mammals in Australia are marsupials . The best known marsupials in Australia is a kangaroo which include fifty species. In Australia forty-three percent of surface consists of desert and sandy plains. Most of the universe of Australia is of European descent. Before the world war II the population was entirely of British origin, but since then more than two million Europeans from the continent have migrated to Australia . English is the official language of Australia. The organic population of Australia is 17, 827, 204. The capital of Australia is Sidney . The Religion of Australia is largergerly Protestants , 26 percent of Australians are Catholics , and there are smaller like East Orthodox, Muslim , Buddhist , and Jewish population . The education begins at the age of six and the upper limit is to sixteen . Australia has more than ten thousand primary and secondary schools. In the early mid-nineties Australian had thirty-nine universities . The way of life in Australia reflects the heritage of British settlers . Australia has many another(prenominal) interesting sites like beaches, mountains, deserts , museums, art , music , Film and many other sites . The oldest music of Australia is Aborigines. That music plays accentual role in both social and sacred life. During social gatherings called corroborees , singing and dancing provide the major micturate of entertainment. Australia is an outstanding producer of primary products . The major exporter are wheat ,meat , dairy products and wool . Australia usuall y produces twenty-five percent of worlds yearly wool. Mining became the leading cipher of mining in Australia . The county continues to be dependent on livestock raising and crop farming. Manufacturing began after world war II . Most manufacturing facilities are at Sidney. The production is mostly iron, steel ,aircrafts, construction equipment ,synthetic fibers , electronic equipment , power cables , and petroleum .Sydney was founded by CaptainArthur Philip in 1787.

Sonnet 29 :: essays research papers

Sonnet 29     Despite popular belief, William Shakespeare was considered a nifty poet before a great playwright. He accomplished writing at least 154 sonnets and opposite poems of love. In this paper, I will analyze one of his sterling(prenominal) sonnets. One of the most famous of his sonnets is number XXIX. This sonnet is one long sentence, but it still follows the usual Shakespearean pattern of three quatrains (four line sections) and a couplet. It also follows the traditional rhyme scheme for Shakespearian sonnets ababcdcdefefgg.The first quatrain tells how the narrator is feeling. From reading these four lines, you sense his loneliness and sense of abandonment by fate, G-d, love, and other men. I believe the key line in this quatrain is line 3 (When, in disgrace with fortune and mens eyes,). Here I feel Shakespeare is verbal expression that this person who isvery depressed, is crying out for help to others, but he is such an outcast that not even "de af nirvana," meaning God and the angels of heaven or listening to his cries.     The second quatrain starts off with a line that shows the narrator wishes to be more optimistic. He realizes that in order to achieve his goals, he moldiness believe in himself first and stop being so depressed. The second half of the quatrain shows he is envious of other mens possessions and riches when he says, Desiring this mans art and that mans scope, With what I most enjoy contented least.     Moving into the third quatrain, you see that the speaker begins to reflect on himself and starts to compare himself with his friends. You know this when Haply I think on thee, and then my state, is said. Just as you start to think the speaker is going back into a state of self-pity, you realize the speakers inspired sprits are rising like the lark at break of day.

Sonnet 29 :: essays research papers

Sonnet 29     Despite popular belief, William Shakespe atomic number 18 was considered a great poet before a great playwright. He accomplished writing at least 154 sonnets and other poems of love. In this paper, I will analyze one of his greatest sonnets. One of the roughly famous of his sonnets is number XXIX. This sonnet is one long sentence, but it still follows the usual Shakespearean pattern of three quatrains (four line sections) and a couplet. It also follows the traditional rhyme scheme for Shakespearian sonnets ababcdcdefefgg.The first quatrain tells how the narrator is feeling. From reading these four lines, you sense his loneliness and sense of abandonment by fate, G-d, love, and other men. I moot the key line in this quatrain is line 3 (When, in disgrace with fortune and mens eyes,). Here I feel Shakespeare is saying that this person who is actually depressed, is crying out for help to others, but he is such an outcast that not even "deaf heaven ," meaning God and the angels of heaven or earreach to his cries.     The second quatrain starts off with a line that shows the narrator wishes to be more optimistic. He realizes that in order to achieve his goals, he must believe in himself first and stop being so depressed. The second half of the quatrain shows he is envious of other mens possessions and riches when he says, Desiring this mans art and that mans scope, With what I most enjoy contented least.     Moving into the third quatrain, you see that the speaker begins to reflect on himself and starts to compare himself with his friends. You know this when Haply I think on thee, and then my state, is said. Just as you start to think the speaker is going back into a state of self-pity, you realize the speakers inspired sprits are rising like the lark at break of day.

Blockbuster Declares Bankruptcy

blockbuster Declares Bankruptcy Yvonne Dedto a greater extent MGT 435 organisational Change Robert Hamamoto kinsfolk 19, 2011 Shortly before their 25th anniversary, smash hit files for bankruptcy protection with a Chapter 11 petition. The weakness company couldnt compete in todays market against Netflix, Redbox, Apple, and other internet-based teleph wholeness linees that provided mail-order rentals or digital streaming. Their worry manikin take awayed to be revamped to stupefy competitive. This paper leave alone take a look at where the problem was, the measures taken to correct the problem, and how megahit screw come back and be competitive. blockbuster, Inc. started business in 1985 in D solelyas, Texas by David Cook. The company rented video cassettes, and later DVDs and video games, to customers for viewing at home. Mr. Cook was a computer programmer and subprogramd this to his receipts. piece of music other video inventorys had no idea what they had still in sto ck, Mr. Cook had reports that showed him which photographic films were being rented most so he could optimize the video selection. He alike wanted a family environment and had a no-porn policy. (Gandel, 2010). In 1987, Wayne Huizenga bought the business from Mr.Cook, and the company went into an expansion mode, looseing instals nationwide and pull downtually overseas by the mid 1990s. (History. com, n. d. ). Mr. Huizenga knew that one day technology was going to put them break through of business. He hired consultants to help work on a creative plan on divergent ways to deliver icons. The consultants even went as far as recommending Mr. Huizenga buy a cable company. Instead of doing that, Mr. Huizenga sold the company to Viacom in 1994 and got out of the business while the company was still worth something. (Gandel, 2010). Under Viacom, the company was losing money.They brought in different CEOs and tried once again to focus on photographic film rentals. (Gandel, 2010). Tha t helped and currently, smash hit has over 3,500 stores and over 25,000 employees. These stores are considered brick and daub. They are physical buildings that franchise owners must buy or rent, stock with supplies, and hire people to work and stay the stores. There are overhead costs that internet-based businesses dont have. This is one reason why smash hit has been losing money these past few years. smash hit was the attractor in video rentals for over 15 years.That was the thing to do go to the movie store, rent a movie, pop popcorn, and enjoy a good movie from home. Unfortunately, Blockbuster didnt keep up with technology and didnt take the competition seriously enough and soon enough to change. When change happens in an organization, managers fatality to develop strategies that benefit the entire organization. The effects of organizational development are to improve the organizations ability to handle its internal and external relationships. Organizational development is intended to change the beliefs, attitudes, values, and structure of an organization.Blockbuster needed to concentrate not altogether on its customers, simply also on their competition. Instead they ignored both and kept everything status quo. Instead of changing their strategy before the competition got their foot in the access, Blockbuster sat on the sidelines. Management express the business models were different and that Blockbuster could co-exist with the other companies. (Carr, 2010). Blockbuster was just too s beginning to embrace change and flow with todays environment that consisted of doojigger and digital delivery.People try to cram too much into their days. The convenience of having movies, television shows that got missed because of soccer practice or a late meeting, and even video games at your fingertips is too appealing. People today just dont want to drive to the video store after working all day, driving the kids to activities, doing homework, making dinner , and cleaning up. They want the movie or television show to be just a click away. With the busy schedules, they dont want to forget to drop the movie back off at the store and have to deal with late fees.If Blockbuster had stayed up on trends and cognise what was happening with technology, they may have been able to keep the customers that were lost and also gain new ones. Instead someone else took advantage of this and stole business proficient out of the video giants hands. Netflix became the loosegest competitor to Blockbuster, even though Blockbuster didnt seem to notice. Netflix created a video rental mail-order service done their website. This was a monthly subscription service that allowed customers to receive a movie in the mail, watch it at their leisure, and return it when they were finished all with no late fees.When the movie was received back to the Netflix warehouse, a new movie was sent from the customers favorites list. The customer only had to go as far as the postbox to receive and return a movie. Netflix also initiated the streaming video and television shows by dint of the internet to your television, computer, or gaming system. The selection wasnt as big as the actual DVD mail-order system, but it was faster and more convenient for some customers who wanted it now. This was all offered to the customer in a low monthly fee. Some subscription services even allowed for unlimited rentals per month.Another competitor, in the form of kiosks, offered movies for $1. 00 a night, and these kiosks were conveniently located in grocery and drug stores. election a movie and drop it off the next date you were shopping. No late fees or membership necessary. Why not rent a movie after you checked out from the grocery store with dinner already in the cart? What a great way to just time, money, and spend graphic symbol time at home with the family. Redbox, backed by Coinstar, is the main competitor of movie rental kiosks. They have over 24,000 co nveniently located kiosks.Redbox not only is in grocery stores and drug stores, but expanded into fast-food restaurants. (Newman, 2010). Due to these new technology inventions, Blockbuster stores were seeing less foot traffic at the brick and mortar stores. People were looking for convenience while trying to save money in todays economy. This should have been a clear sign for Blockbusters management to make a change. Blockbuster did downsize by closing some of the existing brick and mortar stores, but continued to do business as usual. They needed to conduct an organizational diagnosis to find out not only what needed to be changed, but also why.The diagnosis is a bechance for management to strategize where the company is now, what the skills set is, and where do they see the company going in the future. It consists of data collection which may include questionnaires, interviews and observations. (Spector, 2010). These shifts in external realities normally need a new pattern of beh avior which Blockbuster didnt seem to possess. It appeared as if the CEOs didnt want to change their strategy or they rightfully didnt notice what was happening in the world of technology. Its hard to say at this point.Blockbusters management needed to focus on a strategic renewal which would alter the current strategy with the intent of gaining an advantage over the competition. (Spector, 2010). It took Blockbuster over six years to enter the mail-order movie rental business. With the financial support and connections Blockbuster had, it shouldnt have taken them that long. By the time Blockbuster entered into the streaming environment, Netflix already had over three one million million million customers. (Gandel, 2010). Could Blockbusters big name compete with that? It depends on how they structure their business model.Blockbusters business model appeared too narrow video rental. They left the door wide open for competitors to come in and create a new market. Blockbuster held on too long to their retail strategy even though trends were showing that consumers were not following. Netflix had a slow start, but no one was competing with them. It took Netflix a little time to work out some of the kinks, but Blockbuster wasnt there to challenge them. (Newman, 2010). In the authors viewpoint, Blockbuster almost set themselves up for failure by not taking advantage of changing their business model to keep up with technology.In this company analysis, it wasnt a matter of employees resisting a change because management wasnt proposing a change. Sometimes companies struggle to implement a cultural change only to meet resistance from employees. Usually the resistance happens for a few reasons forcing the change from the filch down, not communicating with employees, and not offering essential training for the change, to name a few. This wasnt the case with Blockbuster. They needed an organizational redesign to respond to the changing environment of technology.Behind t he scenes this may have been happening, but it never materialized into a functioning strategic plan. Blockbuster had bombarded their customers with late fees, tried to go in the manner of mail-order rental service (Blockbuster Total Access), and even put up kiosks. Unfortunately, they got into the game a little too late. The competition already had a handle on the market and customers were easing into the convenience of online streaming, kiosks at the grocery store, and mail-order delivery. There wasnt the need to drive down to the corner video store to look through the new releases or older movies.Also, they could view online reviews instead of relying on the opinions of one Blockbuster employee. Blockbuster was sinking and the company wasnt able to tread body of water fast enough to keep them afloat. The losses were huge every year and the amount of money they had invested into failed operations was getting them nowhere. The inevitable was happening. In family 2010, Blockbuster filed for Chapter 11 Bankruptcy protection. The goal was to reorganize the company instead of liquidating assets. That is a good strategy if you can implement a good business model to be and stay competitive.It has been speculated that after bankruptcy, the company will look much different. Hopefully, because their debt will be reduced and a new business model will be put into place, Blockbuster will be able to start over. In April 2011, Dish earnings won the auction that bought most of Blockbuster assets out of bankruptcy. It paid an estimated $320 million and the goal is to compete directly with Netflixs streaming features. With Blockbusters name in Hollywood, Dish feels that they will be able to offer better, gauge service to its customers over Netflix.Dish is negotiating with Starz movie channels to provide a great line-up of movies to its customers. (Sherman, 2011). Another option that is coming out of this reorganization is continuing with the Blockbuster Total Access mail-o rder program. One perk that makes them different from Netflix is the option to take the disc back to a physical store for an exchange rather than deferment on the postal service. (Falcone, 2011). This may appeal to some customers who want a membership or subscription-based fee structure, but also want the gratification of observance movies on their own schedule and not having to wait for a new one to come in the mail.The plan is to downsize the number of physical stores still open which would result in a number of layoffs. At this time, some 3,000 stores will continue to stay open until a plan can be implemented. Blockbuster has already closed approximately 1,000 stores over the last couple of years. (Anderson, 2011). The closing of additional stores will be more in line with the changing environment. To save some of the existing brick and mortar stores, Blockbuster should consider a different environment that would appeal to a wider range of customers. Some ideas of this could in clude the following 1. grow a relaxed environment similar to Starbucks. Customers can come in and look for videos online while having a cup of coffee, tea, or a snack. There could be a living room type environment that is cozy and comfortable with couches, coffee tables, and table lamps. They should also have access to movie, game, and music reviews to help with their selection. 2. Provide Blockbuster kiosks in a wider range of locations. Compete with Redbox and Netflix on a wider level. Blockbusters name allows them to obtain new releases faster than Netflix and Redbox.Blockbuster can use this to their advantage at these strategically placed kiosks. 3. Know the demographics in the area. Some areas of towns are more able to afford internet and subscription fees. Maybe its time to shut down the brick and mortar stores and cut its losses in those areas. Concentrate on areas that may not have access to internet or cant afford monthly fees. These areas of town may rely on physical store s and closing those locations would be a bad business move. 4. If the physical store is going to stay open, cut down on the size.If the owner owns the building, think of creative ways to fill the other area that would complement the Blockbuster store. bother it more appealing for customers to actually visit the video store rather than sit at home streaming the same movie. Make it an experience for the customer. If the owner leases, consider modifying the lease or look into subleasing the extra area. 5. Look into changing CEO or upper management. Dish Network needs to ask why management let technology get so far away from them, and how did they miss out on the opportunity to keep their existing customers and provide more for them.Was management so afraid of technology that they didnt pursue it even though they were watching the losses year after year? Unless Dish Network creates a niche that Netflix, Redbox, and the other internet-based businesses cant compete with, the purchase of Blockbuster may have been for nothing. The Blockbuster name and their Hollywood connections will help, but Dish Network needs to get moving fast on a strategic plan. The more time that goes by without having streaming capabilities and quality service under the Blockbuster name, more customers will stay with or revert to one of the other services.For Blockbuster to make a comeback they will need to invest in marketing campaigns, technologies to keep pace with competition, and a plan to stay competitive. This time Blockbuster cant afford to enter a market and not keep up with the environment. Management needs to constantly watch trends and stay up on technology. They should be flexible and creative in this ever-changing world. Just because a business model was successful doesnt mean it will always be successful. Blockbuster learned this the hard way. REFERENCES Anderson, M. (2010, September 23).Blockbuster files for bankruptcy. Debt, changing media habits topple Blockbuster. Yahoo Fin ance. Retrieved from http//finance. yahoo. com/news/ Debt-changing-media-habits-apf-1049608580. html? x=0. Carr, A. (2010, August 27). Blockbusted A Netflix Knock-Out, Bad Metaphors on the Path to the Movie Monsters Bankruptcy. Fast Company. Retrieved from http//www. fastcompany. com/1685375/blockbuster-plans-for-bankruptcy-a-look-at-ceo-jim-keyes-best-denials. Falcone, J. P. (2011, September 2). Netflix vs. Blockbuster Whats the Best Service for Streaming and DVDs? Cnet News.Retrieved from http//news. cnet. com/8301-17938_105-20093587-1/netflix-vs-blockbuster-whats-the-best-service-for-streaming-and-dvds. Gandel, S. (2010, October 17). How Blockbuster Failed at Failing. Time Magazine Business. Retrieved from http//www. time. com/time/magazine/article/0,9171,2022624-1,00. html. History. com. Oct 19, 1985 First Blockbuster store opens. (n. d. ). This Day in History. Retrieved September 16, 2011, from AE Television Networks website http//www. history. com/ this-day-in-history/first-bl ockbuster-store-opens. Newman, R. (2010, September 23).How Netflix (and Blockbuster) killed Blockbuster. U. S. News World Report, Money. Retrieved from http//money. usnews. com/money/blogs/ flowchart/2010/09/23/how-netflix-and-blockbuster-killed-blockbuster. Sherman, A. (2011, September 2). Dish express to Stream Blockbuster Films to Challenge Netflix. Bloomberg. Retrieved from http//www. bloomberg. com/news/2011-09-02/dish-said-to-plan-blockbuster-rival-to-netflix. html Spector, B. (2010). Implementing Organizational Change Theory Into Practice(2nd ed. ). Upper Saddle River NJ Pearson Prentice Hall.

Information to commit a crime Essay

The oblige from The Mail on sunshine spreads over 2/3s of a page. It is at first glance more interesting than the preceding clause because it contains a large color picture of Lord bowman and his wife, and a smaller picture of the book he has recently published. Articles with pictures beside them seize the proof referees attention. The caption under the picture of Archer and his wife reads inside job which suggests a crime has been committed from inside prison. Inside job is a al-Quran used to refer to those who use their access to privileged information to commit a crime.It is an exaggerated and dramatic term to use, which will catch the readers interest. Archer could pocket a fortune from his prison diary, left, which could ease his and wife Marys cash move problems This sentence is intended to be humorous because it is sarcastic. The lord and lady are non expected to have any money troubles or cash flow problems. Humor is a method acting used by journalists to incite their readers. Also, here is introduced a motive for releasing the book that was not mentioned in the other denomination.However the hold does not oblige substantial evidence that this is true, and not just a conclusion drawn by the reporter for the offer of obtaining public interest. The article says that this had been said by sources culture to the family. Nevertheless it does go on to say that Archer recently paid out 2. 7 million to Express Newspapers. The Mail on Sunday article is similarly set out in columns. Un handle The Sunday wire this article contains larger font for the first two paragraphs of the article. This is done because it contains the basis of the score and larger font stands out more.There is one enlarged quote, which reads He simply put his memoirs in the post. The reporter chose to enlarge this because it will astonishment the readers. It is a controversial point should Archer really have just been allowed to post his memoirs. The article uses language such as far from smuggling the manuscript out which suggests this is what would have been expected. The article goes on to rationalize that prison authorities can check prisoners outgoing post and that they could have censored Archers book. This leaves the reader wondering why they allowed Archers book to get out.Could it be because he is a Lord and has high social status than the ordinary prisoner? I think that is what the article is suggesting throughout. It does this because it wants to raise a point, make the readers think and get their attention. The language in this article uses more adjectives than the Sunday Telegraph article, examples of this are Calls were made for Archer to be dealt with harshly. A spokesman criticized the prison service. This has the effect of persuading to the reader to agree with the reporters point of view. Unlike the Sunday Telegraph article it refuses to sit on the fence.Both the articles are similar to each other in some of the ways they were writt en. For instance it is written like a story with intervening quotes and opinions from different people. Frances Crook says anyone should have the right to free speech and free expression. The article also stops to explain facts to the reader such as letters or phone calls to or from the prison can be read. The Mail on Sunday talks about many more different aspects relating to the story than the Sunday telegraph which chooses to stick to the main story. The Mail on Sunday article speaks of the cash flow problem.It explains what else has happened to Archer whilst he has been in prison, used a weekend home leave to attend a champagne party and lavish lunches with prison staff . The word lavish suggests to the reader that Archer is having an easy time, living the life of a high society, rich man. It is said because the reporter feels that Archer should not be treated as well as he is, because he is a criminal. It goes on to explain that these breaches of prison rules has meant he has b een transferred. The first paragraph of this article says Archer is expected to escape any severe punishment for publishing his Prison Diaries.It also states that the diary is likely to net him at least 300,000. The word escape suggests to the reader that Archer deserves a punishment and is getting out of it. The 300,000 is also a lot less than the 500,000 the Sunday Telegraph said Archer had gained. The effect of money written of in the first paragraph is also make the reader interested and angry that Archer has received so untold money but will not be punished for his crime. The title stating that the punishment for Archers crime is to have his TV removed is not completely accurate. A prison service insider as one of a number of possible punishments mentioned it.The article picked up on this and enlarged its importance to fascinate readers attention because it sounds like a stupid and unfair punishment. The article also mentions that under Prison Rule 55, Archer could have card inal weeks added to his sentence. However this is still a lot less than the extra year mentioned in the other article. The two Newspaper articles were very similar in many ways because they were of the same type of media. I found the main differences between them were the main facts of their stories, the punishments disagreed with each other.They both used different techniques for get the readers attention. The purpose of this was to capture and maintain an interest in the article. The overall purpose is to sell newspapers, and make money. The Sunday Telegraph is known to be a more dependable newspaper than tabloids such as the Mail on Sunday. The article in the Sunday Telegraph was a straightforward news event and it had no signs of world biased. All the facts were presented The Mail on Sunday appealed more to peoples need for gossip and scandal, it tried to make the reader feel annoyed and shocked.This article was get around at catching the readers eye because of the layout and bright pictures. I think the Mail on Sunday also did a better job of maintaining the readers interest because most people like to read about the more scandalous side of stories and it is more interesting when an article sways your emotions. The Sunday Telegraph, can be trusted to give a relatively non-biased true account but it is less interesting to read. The language in both articles was very similar both used simple, factual writing backed up with quotes.

The Extent of Fidel Castro’s Achievement of His Aims

To what extent was Fidel Castro able to achieve his aims between 1959 and 1979, and what prevented him from achieving more? During Fulgencio Batistas master in Cuba, Fidel Castro had insistently professed his dissatisfaction with the government, and when he finally took over in 1959, he effected a government that formed the basis from which the criticism of mevery historians right away derives. To a minimal extent, Fidel Castro was able to achieve his aims between 1959 and 1979. Revealed in the 26th of July Movements doctrine, Castros goals called for Cuba to compose fully case-by-case and purely participatory while having a comely society.Castros goals were hindered not only by the dep give noticeence on the U. S. , but as well on the Soviet Union aft(prenominal) relations with the U. S. intensified. By the end of his run, Castro had not upheld his initial revolutionary ideology therefore, he did not achieve his aims for Cuba to the greater extent. In one of his aims, Castr o hoped to see Cuba compose in awaitent. In order to become less dependent on foreign countries, Castro implemented an economic reform that would allow Cuba to become less dependent on the foreign countries. He wanted to create a more centralized economy by confiscating businesses, many of which were American- testifyed.The U. S. saw this attempt of nationalization as a direct challenge to their interests, thus they removed the sugar quota placed an embargo on Cuba, threatening to destroy the base of the Cuban economy. Cuba had now become nonparasitic from U. S. trade, but with no means self-sufficiency, Cuba turned to another groupthe socialist/communist nations in the eastern hemisphere. Cuba had increased their sugar production tremendously because of Castros speech, The Year of Decisive Endeavor, in 1963 which set a production goal of 10 million tons of sugar by 1970 so that Cuba could industrialize and become more self-reliant.USSR began buying this Cuban sugar in return for industrial equipment and machinery which allowed Castro to develop their countries as allies. Germany also agreed to sell the industrial necessities needed by Cuba. During these early 1960 years, Cuba quickly lost nearly all economic dependence on the U. S. , but any progress toward self-sufficiency was undermined by the developing kindred with the Soviet Union. Unlike the U. S. , the Soviet Union was not hostile to the idea of an independent Cuba and was willing to defend Cuban interest.In reality, Castro might have professed his devotion to socialist economy in his Marxist-Leninist speech only for the benefit of siding with the worlds socialist super supplys for military and economic support. Castros favoring paid off because the Soviet Union placed nuclear missiles in Cuba in 1962 however, this caused U. S. -Soviet tensions to peak when the U. S. made the threat of invading Cuba. Castro also attempted to establish Cubas independence by making the change to a Communist state, whi ch began distinguished officially in 1965.Although the changes were small in the early 1960s, it was not until 1976 that Cuba created a new constitution. Another boldness proving Cuban independence was the buildup of a strong military force from foreign intervention and internal opposition. Castro suspected the U. S. of military action because of their discontent with his socialist policies. Nearing the end of the first decade of his reign, Castro revealed that Cuba did not meet the 10 million ton harvest, but welcomed the shame and criticism that the failure would bring about.Throughout the years of Castros reign, he strived to assert Cuba as an independent nation, as demonstrated with the victory in the Bay of Pigs Invasion however, he never fully accomplished this aim, continuing to depend on their monoculture and export-oriented economy. Castros objective for Cuba was to uphold an uncorrupted, democratic nation. However many of his actions prove his ideology wrong. Within the e arly months after he overthrew Batista, Castro made a ratiocination with other revolutionaries to pass the Fundamental Law of the Republic in February of 1959.By passing this legislature he gave himself more legislative power as executive of the country, adding to his power to veto due to his rank as Executive of Army. Jose Cardona was replaced from his job as Head of Legislature which allowed Castro to basically become a dictatorthe opposite of a democracy. The people of Cuba lost their freedoms that citizens should have in a democracy. The government began redistributing income from the urban to the rural working class. Although it created successes such as a raise in wages, a raise in purchasing power, and a decrease in unemployment, incomes were still not all equal.Land became another freedom of the people that the government decided to unsay away and redistribute. Large plantation estates called Latifundios were out fair played and limited to 995 acres with the Agrarian Refor m Law. The INRA enforced the ARL which hurt large American owned companies like coca plant Cola and Hersheys, contributing more animosity from the U. S. Along with the Second Law of Agrarian Reform in 1963, both reforms created an agricultural system that did not provoke the same amount of crop as they did pre-1959 until the late 1960s.After forming the Constitution in 1976, Castro made a government that was not very efficient and could silence any complaint with the red tape effect. By reorganizing the government into the military, executive committee, and communist party, the constitution made the Cuban bureaucracies contributing to a more authoritarian-like government. More and more, Castro nationalized Cuba in every aspect and Castro, having achieved an economic stability, made a Communistic dictatorship therefore, he did not achieve his goal for a democracy in Cuba since his own regime was corrupt.Another goal that Castro had for Cuba from 1959 to 1979 was to create a just soc iety. wiz way Castro made this society was by targeting the needs of the people and providing them with an education and healthcare system. One of the biggest issues during Castros reign was the countrys lack of educated revolutionaries because most of the trained workers and professionals emigrated from the island. In his 1961 speech Castro proclaimed that this year would be the Year of Education. To many(a) extent he did achieve this aspect of providing immediate literacy which rose from 76% to 94% in 1979.Other improvements occurred up through this first decade of Castros reign such as recruiting 100,000 students, the tripling of teachers, and quadrupling of schools. However, Castro did create a curriculum that would not only provide an education limited to only basic development and writing but also indoctrinate students with the loyalty and morals of Communism. Vilma Espin, the head of The Cuban Womens Federation, advocated for literacy rates in the female population while also pushing for education and healthcare as well. Through Espins work, Castro realized that it was larger issue, thus he passed the Family Code.This law mandated equality in marriage and legitimized divorce. This law was never really enforced but women were generally happy with the gain. Gender and racial equality was an issue with which no other country in Latin America had dealt. Castro also stressed the need for a healthcare system in Cuban society in order to create a just society. His system would implement a method that trained doctors in universities around the country. Because of forming of education and healthcare systems, Castros aim for social justice in Cuba was achieved to some extent.Castro was not able to uphold his ideology because limited reasons. The chief reason that may have hindered him from achieving more is the on-going tensions with the U. S. and the economic consequences from this. If the U. S. did not have the discontent toward Cubas regime, Cuba would hav e developed the revolutionized economy that they sought. If Castro had developed relations with the U. S. and given up the socialist policies, Cuba would have avoided severe U. S. tensions and the embargo altogether. The U. S. embargo on Cuba was a major influence that hindered economic prosperity and diversified agriculture.Castro focused on manipulate Cuba from his revolutionary political aims in the 26th of July Movement. Initially, he attempts to create Cuba in the ideology of a system of social justice within the broadest concept of democracy, of freedom and of human rights. Throughout his reign Castro enacted laws and promoted policies in order to create this fully independent and democratic Cuba with a just society. To the least extent, Castro fulfilled this vision during the first two decades of the revolution, and on-going tensions with the U. S. prevented Castro from extending his revolutionary aim.

Anatomical Organization Review Sheet

Answer the following questions using pigs. 13-16 and various electric organ system chapters of your text. A. Which is lateral the tall or calf bone? Fibula b. Which Is more distal the ankle or knee? Ankle c. Circle or underline the pass up statement 1. The heart is ventral to the spinal anesthesia cord. The heart is dorsal to the spinal cord. 2. The head is superior to the leg. The head is inferior to the leg. 3. The scapula is dorsal to the heart. The scapula is ventral to the heart. 4. The cranium is superficial to the brain. The cranium is heavyset to the brain. 2. Answer the following questions sing pigs. 7-18 a. What ar the 3 regions of the thoracic enclosed space? Superior meditations, pleural cavum, pericardia cavity within the meditations b. What organ is housed in the pleural cavity? Lung c. What organs are housed In the meditations? Heart, esophagi, trachea, d. What organ Is found In the pericardia cavity? Heart e. What muscle separates the ably cavity from the thor acic cavity? Diaphragm f. What are the cardinal regions (or spectacles) of the abdominally cavity? Abdominal and pelvic g. What organs are found in the abdominal cavity? Stomach, intestines, spleen, liver-colored, and others h.What organs are housed in the pelvic cavity? urinary bladder, some reproductive organs, and the rectum I. What organ is housed in the cranial cavity? Brain j. What is the viscera? Internal organs k. What is the peritoneum? serous membrane lining the interior of the abdominal cavity covering the control surface of abdominal organs l. What are the mesenteric? Double layer extensions of the peritoneum that support most organs in the abdominal cavity m. During surgery, the surgeon would encounter which layer first? 1. The visceral peritoneum or the parietal peritoneum (circle correct answer) 2. He stomach wall or he parietal peritoneum (circle correct answer) 3. The visceral pleura or the parietal pleura (circle correct answer)? 3. Answer the following using pig. 19. A. What organ(s) are housed in the orbital cavities? Eyes b. Synopsis cavities are found where? indoors fibrous capsules that surround freely movable Joints of the body c. Now for a much harder question Are the kidneys housed in a body cavity? If not, where are they specifically found? Yes, abdominal 4. Write the bound each phrase describes. A. Extends from the stomach and drapes over the intestines. Greater momentum b.Attaches the heart to the body cavity. Arose c. Covers the surface of the lungs. Serous membrane d. Covers the surface of the abdominal organs. Serous membrane e. The lubricating liquid In serous cavities. Serous fluid f. Extends between the superior part of the stomach and the liver lesser momentum. G. Attaches the small intestines to the posterior body wall intestinal mucosa . H. Spleen, adrenal glands, abdominal aorta, inferior even cave, stomach. 5. List the nine abdominally regions and the location of each. umbilical region conferment region deep to and surrounding the naval.Epigenetic region superior to the umbilical region Hypocrites region inferior to the umbilical region Right and left(p) iliac lateral to the hypothermia region Right and left lumbar lateral to the umbilical region Right and left hypochondriac regions lateral to the epigenetic region 6. lean the quadrant(s) that the following organs predominately occupy IRIS, LICK, RL, LLC. A. Liver rug b. Stomach stop c. Spleen rug e. Appendix RL d. Gall bladder rug f. Left kidney lug g. Uterus RL h. Pancreas RL 7. Write the anatomical terms that the phrase or word describes using pig. 14 and the chart on the website.Phrases or words referring to nouns are indicated. all(a) other harass refer to adjectives. A. Navel (noun). Umbilical b. Pertaining to the area between the neck and abdomen. Thoracic c. Pertaining to the palm of hand. Palmary d. Pertaining to the high point of the shoulder. Cranial e. Pertaining to the anterior surface of the articulatio cubiti region. El ectoral f. Pertaining to the neck. Cervical g. Pertaining to the posterior surface of the knee. Politely h. Wrist (noun). Carpal I. Pertaining to the area between the elbow and wrist. Interracial J. Back (noun). Dorsal k. axillary cavity area (noun). Auxiliary l. Pertaining to the mouth. Oral m.Pertaining to the anterior surface of the knee. Tattler n. Breast bone (noun). Mammary o. Pertaining to the hip. Coal p. Pertaining to the side of the leg. Femoral q. Pertaining to the calf. Surreal r. Pertaining to the fingers or toes. Phalanges s. Pertaining to the cheek. affable t. Pertaining to the heel. Cleaned u. Pertaining to the sole of the foot. Plantar v. Pertaining to the head. Chalice w. Pertaining to the foot. Metatarsal x. Pertaining to the eye. Orbital y. Pertaining to the genital area. Pubic z. Pertaining to the area between the hip and knee. Femoral b. Pertaining to the spinal column. Vertebral c.Pertaining to the inferior backside of the head. Capital ad. Pertaining to th e anterior surface of the leg. Fibular e. Pertaining to the area of the lower back or loin. Sacral if. Pertaining to the area of the back that contains the shoulder blades. Scapular g. Pertaining to the posterior surface of the elbow region. Electoral h. Arm (noun). Brachia 8. Write the name of the plane that the phrase describes. A. Divides body or organ into unequal right and left sections. Modalities b. Divides body or organ into anterior and posterior sections. Frontal c. Divides body or organ into superior and inferior sections. Transverse d.Divides body into right and left elves. Stagiest e. Which planes when passed through the body would sequel in two sections, with each section containing a piece of the heart and a piece of each lung? Oblique 9. Match each directional term on the left with the correct description on the right. _g_3. _J_6. Anterior lateral proximal inferior posterior medial distal superficial superior e_10. fertile a. To the side b. Away from a point of att achment c. Close to the body surface d. Front e. Away from the body surface f. Above, on top of toward a point of attachment g. H. Below, a lower level I. Back J. Toward the middle 10.

Coconut- Tree of Life Essay

The Coconut Tree (Cocos Nucifera L.) is called The Tree of Life because of the endless list of products and by-products derived from its various parts. Food, shelter, fuel look up it, the cocoanut tree has it. The coconut industry is considered a major dollar earner that provides livelihood to one-third of the countrys population.Coconut MeatFrom coco amount prat be obtained coco flour, desiccated coconut, coconut milk, coconut chips, rousedies, bukayo or local sweetened shredded coconut meat, latik copra and animal feeds. Coco chips, which atomic number 18 slew and wrinkled coconut meat, is crisply toasted and salted. It is very popular in Hawaii. Coconut flour can be apply as a wheat extender in baking certain products without affecting their appearance or acceptability. The coconut milk is a good protein source. Whole coco milk contains about 22% inunct, which accounts for its laxative property.Coconut OilCopra is dried coconut meat that has a high oil color content, as much as 64%. Coconut oil is the most readily digested of all the fats of general use in the world. The oil furnishes about 9,500 calories of energy per kilogram. Its chief competitors are soya bean oil, palm oil and palm kernel oil. Coconut oil retards aging. It counteracts heart, colon, pancreatic and liver tumor inducers.And it is easy to digest. In the detergent industry, coconut oil is very important. Its most capital characteristic is its high saponification value in view of the molecular weight of most of the fatty acid glycerides it contains. An advantageous utilization of the coconut oil as a detergent was discovered in a May 1951 study wherein a formulation using coconut oil was found to be an strong sanitizer. Other products from coco oil are soap, lard, coco chemicals, crude oil, pomade, shampoo, margarine, butter and cooking oil.Coconut LeavesCocnut leaves produce good quality paper pulp, midrib brooms, hats and mats, increase trays, waste baskets, fans, beautiful midrib decors, lamp shades, placemats, bags and utility roof materials.Coconut FruitThe coconut fruit produces buko, often used for salads, halo-halo( crushed ice with sweetened fruit), sweets and pastries. Buko is of trey kinds mala-kanin, or having the consistency of boiled rice mala-uhog, mucus-like consistency and ready for eating and mala-katad, or like leather. The last kind is the one used for making sweets. A mature coconut, or niyog is used in making sweets and special Filipino dishes. The sport fruit of the coconut is the makapuno. Considered a delightful delicacy and largely used for making preserves and ice-cream, it cannot be kept in storage and will not germinate. It has three layers semi-acid, soft and hard meat.Coconut WaterCoconut pissing is also called liquid endosperm. It is thrown away during copra making and becomes a great waste. Uses of coconut wet include coconut water vinegar coconut fuddle production of the chewy, part-rich nata good as a dessert and a s alaxative as a growth factor and as a substitute for dextrose. Another discovery use is in coconut water theraphy to cure renal disorders. Bukolysis, as it is also called, is the medical process of reducing or dissolving urinary stones of the urinary tract systems using buko water from 7 to 9 months old coconuts. Bukolysis is the brainchild of Dr. Eufemio Macalalag Jr., a urologist.For preventive medication, water from one mature coconut consumed daily, could almost control that the formation of stones in the urinary tract will be avoided. To those already afflicted, the coconut water theraphy has been proven to be an inexpensive and effective cure. Coconut water is commonly promoted as an economical thirst quencher, hunger satisfier and medical cure for renal disorders all in one. Using coconut water, a nata de coco-like growth produced after(prenominal) 14 days which, when cooked in syrup, is apopular dessert.When mixed with other ingredients, like the making of fruit salad, it will enhance the flavor of the dish. And whoever said that nata de coco is just for food for thought was wrong. This nata-like growth is dextran and can be made to comply with the specifications for clinical dextran, then we have in the coconut water an important contribution in the atomic defense against radiation sickness.Coconut HuskCoconut husks are made of bristle fiber (10%), mattress fiber (20%) and coir dust and shorts or wastes (70%). The abundance of fiber nakes it good, stable supply for cottage industries that make brushes, doormats, carpets, bags, ropes, yarn fishing nets, and mattresses, etc. Coir fiber can also be used as substitute for jute in making rice, copra, sugar, coffee, bags and sandbags. It is also suitable for making pulp and paper, etc. For the first time, the Philippines can export coir fiber to Japan, Germany and the United States with the proper assistance extended by the government, the industry being new.The well board is manufactured from coir d ust and short fibers. No binding materials are needed as lignin is inherent in the coconut husk. Also it is termite-proof because creosote is present in the new material. The board produced is as good as narra, plywood or masonite. Coir yarn, coir rope, bags, rugs, husk decor, husk polishes, mannequin wig, brush, coirflex, and fishnets are other products that can be obtained from coco husk. Out of coir dust can be obtined coco gas, lye insulator, insoflex and plastic materials.Coconut PithOut of its pith can be produced coco pickles, guinatan and lumpia. Its guinit can produce helmets, caps, wooden shoe straps, handbags, fans, picture and house decor like lamp shades and guinit flowers for the table. Ever heard of the Millionaires Salad? Its fit for any ordinary man though, it is made up of palmetto cabbage which, when translated properly, is simply the local ubod or the heart of the coconut.Actually, ubod is considered one of the finest vegetables in the Philippines. It can be serv ed in many appetizing ways. Cubed in fairly large bits, it makes wonderful addition to Spanish rice, or in their long strips, to Arroz a la Cubana. As a salad, it is mixed with mayonnaise or thousand island dressing and heaped onto lettuce leaves, red pepper, chopped spring onions, paprika, or a combination of some of those may be used to garnish this all-white salad. Crab meat with ubod in lumpia can prove to be very delicious.InfloresenceOut of the bud of the coconut trees infloresence is a juice called coconut toddy or tuba. The fermented juice is the common alcoholic imbibition in the coconut region. The fermented tuba would be a good drink even to those who enjoy the finer things. The principal uses of the toddy are as fresh beverage for producing alcoholic beverages for producing vinegar for making sugar and as a source of yeast for making bread. Coconut toddy, after being left for five days then distilled, produces an alcoholic spirit known locally as lambanog which is more or less 98% proof. In its taste, sweet toddy is a liquid containing essentially 12 to 18% sugar (sucrose). Other products from the coconut trees infloresence are gin, vinegar, candy trays, Christmas and wall decor.Coconut ShellCoconut shell produces the core of the most saleable household products and fashion accessories that can be turned into lucrative, wide-selling cottage industries. Among them are shell necklaces, shell bags, cigarette boxes, shell ladles, buttons, lamp shades, fruit and ash trays, guitars, placemats, coffee pots, cups, wind chimes, coco banks, briquetted charcoal and aroused carbon. The most important use of coconut shell is activated carbon produced from its charcoal. It is utilized in air purification systems such as cooker hoods, air conditioning, industrial gas purification systems, and industrial and gas masks.Coconut Trunk & RootsOut of the coconut bole, hardy and durable wood is obtained to make benches, tables, carvings, picture frames, tables, moth erfucker boxes, and construction materials, among many others. Paper pulp can also be extracted from the coconut trunk and other woody parts of the tree. Among the woody parts of the tree, the trunk gives the highest pulp yield of 43% the midribs, 41%, and the petiole or the slender stop that support the leaf, 32%. Tests also show that coconut coir (80%) and abaca fatigued sulfate pulp (40%) are a good combination in the production of offset bookpaper. Medicine, beverages and dyestuff are obtained from the coconut roots.

Health and safety Essay

1Understand own responsibilities, and the responsibilities of differents, relating to wellness and unspoiltty in the wee-wee context 1.1 identify legislation relating to general health and recourse in a health or social care work setting Health and Safety at work act of 1974, it en reliables that the employer, the employee have responsibilities to ensure that a near level of sanctuary is attained in the workplace. The Management of Health and Safety at Work Regulations 1992, which back offs the health and pencil eraser act. The Control of Substances Hazardous to Health Regulations (COSHH) which ensures safe storage and usage of any substances that could harm new(prenominal) workers or service lend oneselfrs. The Manual Handling Regulations of 1992, which sets out methods and requirements to be met when manually handling objects, as well up as people. The Reporting of Injuries, Diseases and Dangerous Occurrences Regulations 1985 (RIDDOR) outlines what is required to be rec orded and reported. Personal Protective Equipment at Work Regulations (PPE) 1992 Lifting Operations and Lifting Equipment Regulations (LOLER) 1998see moreexplain why it is important to have secure systems for recording and storing information1.2 describe the main points of the health and safety policies and procedures agreed with the employer The main points of health and safety policies and procedures largely aggregate on standards that moldiness be upheld in assure to create a safe place of work, and also to ensure that somewhere meets all legislation requirements when it comes to things like COSHH, where all harmful substances must be locked away while not in use up, and not left around when being used if the worker leaves the room, rase for a moment. When handling harmful substances or when administering medication or giving personal care the correct PPE equipment must be worn that is supplied by the employer, much(prenominal) as disposable gloves and aprons.When moving an d handling a service user that requires specialised equipment two workers must be present and fully trained to drift the service user, manual handling regulations 1992.1.3 outline the main health and safety responsibilities of self the employer or bus others in the work settingSelf- Health and safety responsibilities that pertain me as the support worker are to maintain any important care procedures, which refer to the policies and procedures once again, but most things do as they outline the ways in which things must be done, this includes attending any training. Health and safety responsibilities include other things such(prenominal) as making sure any activities are done safely, as well as the use of any equipment or materials to be handled with care, minimizing the risk of injury or harm to myself and others, including other staff and service users. If on occasion someone is harmed/hurt then(prenominal) I am to record and report it appropriately, even if it is just a concern .Employer/Manager- Their duty is to ensure that every member of staff understands their obligations towards health and safety, and that there are methods in place to allow the employees to operate under it. Including keeping comely stock of necessary equipment required to avoid injury, damage or wastage, and not charge for any PPE or first aid facilities. It is also the managers role to assess any existing risks and create ways to minimise them, and to provide training on health and safety.Others- All other company support workers, agency, maintenance, nurses, GPs, visitors must adhere to all policies and procedures set out by the management and follow all health and safety protocol.1.4 identify tasks relating to health and safety that should not be carried out without special training Handling and administering medication/drugs/substances, especially harmful.Manual HandlingUsing hoists and slingsClinical waste disposalCooking, food homeworkHandling cleaning products, chemical subs tances1.5 explain how to access additional support andinformation relating to health and safetySpeaking to the team leader/manager or by going on the internet and searching for the question you seek the answer for. You could read a book that covers that part of health and safety such as course workbooks. It can be attained by attending any training relating to health and safety, and as always information can be found in the companies policies and procedures.2 Understand the use of risk-assessments in relation to health and safety 2.1 explain why it is important to assess health and safety hazards posed by the work setting or by particular activities It is important to assess health and safety hazards posed by the work setting or by a particular activity in order to prevent risk of injury to oneself, fellow colleagues and services users.2.2 explain how and when to report potential difference health and safety risks that have been identified I would report any potential health and sa fety risks that have been identified immediately to my line manager both verbally and by written report if necessary.If there is an health and safety risk putting myself or anyone else in immediate danger then I would call 999 and ask for the appropriate emergency service, such as a fire.2.3 explain how risk-assessment can help address dilemmas between rights and health and safety concerns Risk assessments can help address dilemmas between rights and health safety largely by making the individual, whether that be a service user or a member of staff aware of the risks that exist. For example if someone in a wheelchair who has a partial ability to walk isfeeling discriminated against by not being allowed to walk somewhere unassisted, (it might be wet floor inside or perhaps it could be icy outside) then explaining the reasons behind persuading the use of a wheelchair is for their own safety, and that it is not a decision that even rests in your hands, helps break the dilemma he/she ha d concerning his/her rights as an individual, and also serve his own health and safety needs. Because it makes the service user aware of the carers responsibilities, and the behind the risk assessments is to keep people safe and not to discriminate for any reason.3 Understand procedures for responding to accidents and fulminant illness 3.1 describe different types of accidents and sudden illness that may occur in own work setting Both service users within my work setting do not have the capability to recognise illness at its earliest occurrence or describe any ill feelings and therefrom when the illness comes to show itself on skin, oral areas or eyes the illness can be at a serious stage.As well as everyday accidents such as chemiseping, falling, cutting oneself with a kitchen knife etc. there are specialised equipment such as hoists that could malfunction during the moving of a service user with possible harm to the service user and staff.3.2 outline the procedures to be follow ed if an accident or sudden illness should occur Firstly I must deal with the accident or illness with an appropriate response level. If there has been a disadvantage of limb, head wound, loss of consciousness or loss of breath I will call 999. If there is no immediate risk to life I will call the GP or soil nurse and describe the situation clearly allowing them to give guidance on the situation. If the accident is minor and can be resolved by myself immediately such as applying a plaster I must do so. In the occurrence of any serious illness or accident I must record it in the appropriate file clearly stating what occurred and what accomplishs I took and then sign and date it.5 Be able to move and handle equipment and other objects safely 5.1 identify legislation that relates to moving and handlingManual Handling OperationsRegulations, which governs how people manually handle objects and large items as well as people, and tries its best to ensure a safe method for every type of foreseeable movable object.Health and Safety at Work Act 1974, which makes injuries and accidents farthermost less likely by making the workplace safe, and that when any injuries are incurred by staff or service users then it is reported and reasonable action is taken.5.2 explain principles for moving and handling equipment and other objects safely Make sure the area in which the objects are being moved is clear of any trip hazards. Avoid any hazardous manual handling.Adhering to the requirements of any risk assessments in place. Check any equipment to be used is in good working order before using it. Use the equipment properly and safely, while adhering to the agreed ways of working. Using the proper techniques and methods of work, taught in manual handling course.5.3 move and handle equipment or other objects safelyI will demonstrate my competence of moving and handling equipment within the work setting. In my work setting I use both tracking and mobile hoists to move the service users between their jazzs, commodes, bath, wheelchairs and comfortable living-room chairs. Each service user also has a specialised bed which can be altered in height and resting positions.I confirm that the evidence listed above is my own work and was carried out under the conditions and context qualify in the standards.

Tri-Cities Community Bank Case Study

Tri-Cities Bank MEMORANDUM TO Tri-Cities Bank Board of Directors FROM Chris Billings SD President DATE April 11, 2013 SUBJECT BSC Performance Measurement I have proposed a plan to get whats best out of our wonderful employees and make Tri-Cities Bank the most desirable bank to host customers deposits. It go forth increase financial process from the bottom, up. The program is called the Balanced Scorecard (BSC). It works by using four business spatial relations and lead/lag indicators and has several performance measures that fall into one of the four business perspectives.Below is a table that labels which measures I believe would fall into which perspectives for Tri-Cities Bank. FINANCIAL place CUTOMER PERSPECTIVE INTERNAL BUSINESS PERSPECTIVE LEARNING & GROWTH PERSPECTIVE Outstanding loan balances Customer satisfaction Customer memory Employee training hours Deposit balances Thank-you calls/cards new(a) Products introduced Employee retention Non-Interest Income Referrals New loans stimulated Cross-sales Employee turnover Number of products per customer Sales calls to potential customers Number of new customers New accounts Why each measure placed in its particular perspective? Here is some criteria Financial Perspective includes the financial objectives of the company Customer Perspective includes ways customers view the company Internal Business Perspective includes actions that moldiness be improved or apply to improve bothe financial and customer perspective. Learning and Growth Perspective includes ways to craft employees and internal structure to create a let on business environment.CAUSE & EFFECT CHAINS LEARNING & GROWTH INTERNAL BUSINESS CUSTOMER FINANCIAL Employee Training Hours Sales to customers Customer contentment Decreased outstanding loans Employee Happiness Number of new customers LEARNING & GROWTH INTERNAL BUSINESS CUSTOMER FINANCIAL Employee Retention Referrals, Cross-sales Customer retention drift Increase deposit ba lances New accountsThe cause and effect chains show that begging with learning and growth and internal business comes customer satisfaction and retention and leads to remediate financial standing for the Bank. Better trained employees make more sales to customers which leads to satisfaction in those customers. Also, the same employees for long periods makes a home savor and will create referrals from existing customers and will create new accounts. The customers will stay and deposit balances will increase. Analysis of BSC in branches Branch A sensibly effective B effective C effectiveD moderately effective E ineffective Report to the Board of Directors In each branch A-D, the BSC program was implemented as a trail run. Branch A shows to have moderately improve performance as the system was effective. Customer service rep bloody shame Richards says, The BSC helps clarify our strategy. Branch B also shows to have had a positive effect using the new system. They use it there as a motivational tool to get better at each task. I think the BSC is being used to encourage us to do better. We are rewarded when we improve says Glenda Smalley Teller.Branch Cs implementation of the BSC showed to be effective. They saw it as a way to clarify the goals of the branch and how to get the most out of the entire branch. The scorecard taught us how everyone has a part in achieving branch goals by selling, cross-selling, serving as a communication port, and making customers feel welcome says Mortgage Loan personal digital assistant Debbie Henson. Branch D had a moderately effective result from the trail of the BSC. They saw it as a way of charting growth within the branch. Individual incentives were awarded for better performance.Customer Service rep Al Taylor stated, For example, we can earn $50 each month if we meet our individual BSC goals. Our branch president is always looking for better ways to reward us for good BSC performance Branch E was the only branch that didnt seem to get a good dig on what the BSC has to offer. Participation in developing the scorecards wasnt offered. They didnt see it as a big deal and that tangible rewards arent associated with doing well on the BSC. Loan representative Tim Vines exclaims, Its difficult to get an idea of our strategy from management.Maybe what I do helps (or does not help) us achieve our strategic goals. Recommendations Branch E may not have implemented the BSC properly which could have made the program ineffective for them. To avoid this problem again, each branch needs to all the way state the objective of the program. Each employee must be able to participate in developing the scorecard. Each goal must be reasonable entirely also challenging. All of this is up to the branch manager and their job of adding the BSC to his/her branch.

Little Miss Sunshine Theme Essay Essay

An important musical theme in the film detailed Miss Sunshine directed by Jonathan Dayton and Valerie Faris is the idea that being a victor is more about(predicate) perseverance and having fun than coming front place and always succeeding. A key character in the film is Richard Hoover, who portrays the development of this idea through his dialogue, costume and camera angles. Initi each(prenominal)y as defined by Richard, the world is split into only two types of people, winners and unsuccessful persons. Richards opening shot shows a middle-aged human beings orating to an listening, with a large projector behind him showing the 9 steps.The low angle establishing shots make him face like a man of importance, but ironically, once his speech has ended we clear he is sermon not to a large crowd of people, but a near empty classroom, with only 10 people. While there is a slight feeling of pity it also brings a note of liking to the speech as Richard who was portrayed as the win ner of the delineation is now revealed to be more of a loser. The opening line of the film is There be two types of people in this world, winners and losers indicating to the viewer that the idea of what makes some maven a winner will be dominant throughout the film.The statement is also apply as a voice-over for the films first scene, where olive is practicing pleasing a beauty pageant. Through this the audience apace connects that Richards view of success has greatly influenced his daughters, as she practices her winning face. The opening scene has been guardedly elect by the Dayton and Faris as a way to communicate to the audience that Richards perspective on winners will be a signifi sanctimony theme throughout the film. Richardss obsession with winning and how he pushes this onto otherwises is a meet witnessed as he manipulates Olive into not eating ice cream.When the slightly chubby Olive chooses Waffles and ice cream for breakfast, Richard implies that fatty foods and beauty pageants cannot co-exist. His careful choice of words Have you ever actualizen a fat beauty pageant winner? show him using Olives ambitions to dictate her behavior. He knows she cares deeply about this, and takes advantage of it. The Hoovers reaction to Richard is subtle but vital suggesting to the viewer that when people stumble this level of obsession with victory it is no longer appropriate. As in this scene, Richard is shown in a limiting up of his face.However, when Dwayne, Grandpa and Frank try to get Olive to eat ice cream, they are shown with a mid-shot, displaying their cohesion when trying to cheer up Olive. This group shot further enforces Richards separation from the group, illustrating how the family is kickoff to realize that Richards attitude is no longer acceptable. The next important scene is were the audience at last sees Richard at his lowest point, and how he has invested so much of his life into the 9 steps that he cant bear to move on. When Richard is confronted with Sheryl screaming Fuck the 9 steps RichardI never want to instruct the nine steps again he realizes that the foundation of his life might all be crap. Richard urgently hunts down Stan, his ex-business partner, but is met with further rejection. Richard is unable to accept that Stan has moved on, replying, You mean give up? atomic number 53 set back, youre ready to quit. This scene is important for displaying the theme of what makes someone a winner because it fully encompasses the fact that Richard has become so consumed with compartmentalizing the world into winners and loser, he can no longer see the difference between giving up and just moving on.Costume was also used in this scene to fully emphasize the contrast between Stan Grossman (the winner) who wore an expensive suit, and Richard (the loser), who has on trainers, kaki pants and a cheap polo shirt. When Richards father dies, we see an important shift towards the idea of participation relating to winners . The directors have chosen this moment for this idea of what makes a winner to take a significant shift as the audience can see that the grief of losing his father causes Richard change his view on success as he learns to appreciate family.Choosing between abiding by the law (remaining with the body at the hospital) or supporting his daughter, makes him realize that coming first doesnt always make you a winner. If theres one involvement my father would have wanted its to see Olive perform in the LMS pageant. This dialogue shows how Richard has developed, realizing that winning is more about determination and victorious part, than first place. Winners are now seen as people that get int give up. He sees that it wasnt about Olive coming first for Grandpa, it was about her taking part.Finally the family makes it to the pageant but things start to take turn for the worse when Richard sees the rest of the competition. His expression goes from one of pride and excitement to a look o f surprise and worry with and his mouth agape as it gradually dawns on him that the whole point of the trip (winning the Pageant) is no longer a reality as the other contestants are obviously much more experienced and competitive. Richard then rushes into the changing rooms to hurriedly recognize Sheryl I dont want her to go on.This shows that he still believes that it is better to bar being a loser by not participating than to try and have fun with the seek of not winning. Although the audience can tell by Richards ashamed face, and avoidance of eye contact with Sheryl that he is somewhat embarrassed about having this feeling. This attitude is directly contrasted to the advice that Grandpa gave to Olive A real loser is someone so afraid of losing that they dont try at all. The final scene where we finally see the idea that winning is more about perseverance and having fun than coming first is when Olive performs her dance routine.In this scene Richard finally understands what b eing a winner is really all about and instead of telling Olive to stop dancing he instead takes part jumping on stage and validating Olives choice to take part by copying her movements, regardless of if they are going to win. This is when he realizes that participating because you enjoy it is also a lot more fun, smiling and express mirth as his family takes the stage, skipping in circles and whooping. This final scene fully conveys to the audience the joy and fulfillment you can gain if you leave your inhibitions behind and have fun by following your passionsIn conclusion an important motif in Little Miss Sunshine was displayed through the use of Richard, a main character, coupled with various cinematic techniques such as dialogue, camera angles and costume. This helped to show how initially in the Hoover household a winner was someone who always came first and put their goals before everything else, even family. But gradually as the film progressed they came to realize that st riving for first place is an unfulfilling goal but being a authentic winner is someone who has the perseverance to take part and have fun, regardless of how what others say.

The Impact of Social Media Marketing in Marketing Communication Opportunities: in Context of Dell

set back of Content No. Content Page Number 1. Table of Content 1 2. Abstract 2 3. Introduction 3 4. Literature Review 4 5. dingle Business type 7 6 touch of affable Media selling in dingle under representation converse Process 8 7. Challenges of companionable Media trade in the merchandise Environment 11 8. Benefits of Social Media market in the Marketing Environment 13 9. terminus 15 10. References 16 2. AbstractSocial media trade is no capaciouser a foreign to work marketer straightadays. This paper will figure the sham of kindly media market on the merchandise chat opportunities in context of dingle in the United States. Basically, this assignment will be begun with the introduction which generally explains active the emergence of complaisant media. Next, several(prenominal) literature reviews will be provided to explain on the marketing chat process and how neighborly media marketing impacted on the dell current converse process.Then, s everal challenges and hits of mixer media marketing will be flesh outd at the end of this paper. Keywords sociable media marketing, marketing communication process, media fomite, consumers, means 3. Introduction Undeniably, revolution of socio-technological has significantly changed the ways and performer of media consumption. From super-fast digitally empower laptops to mobile eBook readers. All of these aspects commit affected how business ( prints) and consumers blow over and thus sit around the way of marketing communications will be functioning.One of the most significant evolutions when people talk about marketing tools or strategies is the emergence of social media marketing. Fundamentally, social media marketing is a way of connecting with consumers by means of the current technology (i. e. The Internet). As of now, there argon more than 800 million active users in Facebook, all over 3 billion videos be viewed per day and 100 million people use cheep each sin gle day. Having all social media channel available for consumers, this provides consumers with plenty of choices in products and services in the market.Alongside, social media marketing has impacted on businesses marketing communication opportunities. 4. Literature Review The emergence of parvenu communication channels via the Internet has tremendously affect businesses way of marketing strategies (Owen and Humphrey, 2009). One of the most significant developments to the marketers is the do from the Internet evolution from the generation of Web 2. 0 or social media as a media fomite to deliver the message to the bearing market (Constantinides et al. 2008). Social media marketing in this context is the opportunities provided for business to extend with the society, with the help of the organizations gull, thus resulting in building a positive connection and develop brand baffle through the Internet as the medium of communication (Pandey, 2010). Murphy (2010) mentioned that a go od marketing placement occurs when organization or marketer using the right communication channels or media to send the right message and generateing the right market.Therefore, it is vital for marketer to understand the communication process when using social media as the media vehicle in the marketing communication. Kotler (n. d. , p. 546) mentioned that there argon several elements that involved in the communication process in secern to determine effective communication. The major two parties in the communication ar the transmitter (marketer) and receiver (market). A nonher major communication tool is the media vehicle or media channel which carries the message to the receiver.Alongside the communication parties and media vehicle, there are four major communication functions encoding, decoding, result and feedback. Finally, the element of hoo-ha in like manner interferes in the communication process. Dargiewicz (2010) suggested that in order to communicate in an effect ive way, the sender mustiness have an understanding of the point of the message, who are the target audience to be reached and how the audience will meet and respond to the message. Schramms standard of communication points out that the senders ncoding process must be coherent with the target audiences decoding process, whereby, the more marketer field of experience overlaps with the target markets field of experience, the higher(prenominal) is the effectiveness of process of communication (Dargiewicz, 2010 Holm, 2006). The matches of both parties experiences are called the divided Frame of Reference. Figure 1 Willbur Schramm model Source Dargiewicsz, K. (2010) Monologue vs Dialogue How Innovative Social Media Technology developing Effective Marketing Communication Strategies online. unattached at http//www. slideshare. et/guywithideas/social-media-dissertation Accessed fifteenth celestial latitude 2011 The high level of trust associated with social media as the media vehicle makes social media is highly satisfying among the target audiences compared to traditional media vehicle much(prenominal) as televisions, newspapers, billboard and etc. (Inklingmedia, n. d. ). Mohr and Nevin (1990), bring up that, the absent of trust may distort the message that is organism sent. agree to DesignDamage (n. d. ), social media fosters a highly transactional model of communication which it bring home the bacons two-way communication through the feedback mechanism that traditional media not able to offer.Traditional media vehicles were also argued to be a merely one-way process communication, whereby, the message is not clearly communicated or received by the target audience in most of the time (Dargiewicz, 2010). The Shared Frame of Reference suggested by Willbur Schramm model is integrated with social media because it offers consumers to share their experience in the communication process. Calder and Malthouse (2005) supports that e genuinelything that influence the customers experience is a potential marketing vehicle.Therefore, in order to illustrate the theory of social media marketing in context of organization, this paper will look at the impact of social media marketing in dingle Corporation in the United States. 5. dell Business Model The founder of dell Computer Incorporation is Michael dingle in 1984. dells primary products are personal and office computers and business of dell also engages in other products such as printers and software. A feature that determines PC companies such as Dell to manage their products is through standardization of PCs. The main benefit of standardization is that it helps Dell to reduce the cost of productions.However, when Dell adopted standardization strategy, it made Dell more generic with other PCs companies such as IBM, Compact and Hewlett-Packard since most of PCs companies had access to the same suppliers such as Intel and Microsoft. Therefore, Dell started a new direct business model based on customization approach that enables computers or laptops to be produced according to customers requirements in order to be more competitive. However, standardization approached has still remained in Dells business model. The customization approach varies its products from customer to another customer without changing the brand name.Having customization strategy in Dell business model, Dell has to eliminate third party as the middle-man and sell its products directly to the final exam customer, whether the commercial customers or private users. Such business model allows Dell to reach more clients and business units and cut cost with simplify supply chain. Unfortunately, Dell is facing even a bigger supply to balance out the standardization and customization approach as there is no one perfect method. harmonise to The Indian Institute of Planning and focus (n. d. ), customer is the key economic driver to what Dell is doing.Therefore, Dell ex tiped its approach to engage with thei r customers through the social media marketing to market their brand and communicate with their customers. 6. Impact of Social Media Marketing on Current Dell Communication Process Many companies including Dell, have established that social media is a new platform for communication. Dells key policy is constantly being a direct and effective in terms of its communications. Dell and digital communication through the lucre was never dispeld since it started to conduct e-commerce business which selling its customized products directly to the customer.Since Dell engaging the blogosphere in 2006, social media marketing has always been its core communication and marketing strategies. According to Dave (2011), social media efforts at Dell helps to digest the business objectives such as aim to reduce cost, increase revenue and promote customers satis detailion. According to Blythe (2000), the first gear key of effective communication is to identify the target audience. Social media m arketing provide opportunities for dell to separate their target audiences according to social media channel. For example, Dell Community has a mixture of blogs that reflects several key channels.This includes reciprocation on education to business consultation. Different range of blogs that provided by Dell ensures that information and discussion would be used to cater several specification of audiences. In a same way, Dell has contrary kinds of Twitter channels to reflect different purposes. Correspond to Dell Cares, it provides assistance to the customer on any liaison related to the Dells products. This portrays how Dell has separated its branding strategy and how various Twitter accounts sensed differently by the audiences.Therefore, Dell will be able to encode the right message such marketing campaign, to the specific target audience through the right social media channel. There are some(prenominal) other brands out there in the market today compared to in the past. Dargi ewicz (2010) points out that all are trying to communicate a large number of messages to their target audience daily, which interfering the target audience to get the right message across. Thus, social media has changed the communication landscape in providing opportunities for Dell to have a two-way communication with its customers.A good communication is the role of the encoders and decoders skill and its envisioned by the medium which the encoded message is delivered. Realized the effectiveness of social media as the medium of communication, Direct2Dell was launched by Dell, its very own corporate blog through Twitter. Its social media efforts have provided a two-way asymmetric communications, whereby, target audiences able to provide feedback content such as ratings and reviews with regards to the issues of Dells products.Moreover, the feedback provided by the customer is in real-time, whereby, the feedback is come directly from customers and Dell able to value their products. For instance, product that has five-stars rating should stay and two-star ratings should be removed. According to Pickton and Broderick (2001, p. 182), feedback will improve the accuracy of the communication to ensure that message has been correctly received and understood, which is one of the reasons wherefore social media is a powerful communication vehicle in Dell communication process.Plus, the CEO of Dell Computer, emphasized that company must be able to listen and connect with its customers and emergence of social media has provided Dell the opportunity to engage with its customers (Farrelly, 2009). Given the feedback mechanism that social media can offer, Dells has taken a major step to establish a Social Media Listening Command Center in order to stay connected with its customers. Channey (2009) points out that listening are no longer an option scarcely rather a new marketing. Listening is crucial in the communication process because it allows Dell to understand what cust omers penury and how customers perceive the brand.Not still did social media marketing allow Dell to understand their customers, , Dell are able to discover about a massive amount of issues that consumers were having with their products through their blog monitoring platform. The system could track each of these and would instantly recognize trends between products, geographic areas, or specific communications with Dell. For instance, Dell proactively approach consumers in the blogosphere and in online community about battery recall, thus allow better response and rectify customers problem as quickly as possible.Plus, customers were also able to blockage whether their battery part of the recall. Furthermore, social media marketing has fostered high Shared Frame of Reference between the sender (marketer) and the receiver (audience) that influence effective communication. Dell has created online designed studio that gives the might for its customers to change the design of their l aptops by choosing a custom switchable lid themselves. Online designed studio has given Dells customers the opportunities to virtually experience the outcome of their customization laptop, thus, encourage Shared Frame of Reference between Dell and its customers.In addition, not just now did social media marketing fostered high Shared Frame of Reference between the marketer and the audience but also among Dell customers. Dell has launched online community for its alive and potential customers to communicate and exchange information. According to Bazaarvoice (n. d. ), 90 percent of consumers online belief the recommendations from people they acknowledge and 70 percent belief the opinions of un cognize users because people tend to trust and often seek the advice from another person or group of people over brands.This feature of speech enables consumer to gather as much information about Dells related products and services onward making purchase decision. Shaw et al. (2000, p. 152) added that a positive feedback can turn into a good promotion the brand of the product. This is why social media perceived to have a higher level of trust and it is more acceptable compared to other media. 7. Challenges of Social Media Marketing in the Marketing Environment Social media marketing has certainly influence the communication process of Dell with its consumer.However, there are several challenges that social media is facing in the marketing environment. Social media allows thousands of conversation streams to be addressed per day. Merely representing a team of marketers will not be able to handle such a great amount of conversation. Definitely, the number of marketers is not sufficient and it is more likely that these marketers are not equipped with comprehensively subject matter expertise that required them to communicate and respond at the proper level of reliable conversation. The consequence of ignoring this can be overwhelming.The risks of involving untrained emplo yees to represents on behalf of Dell could jeopardize Dell reputation. Once Dell encouraged its employees to be active on blogs, Dell is exposed to the risk of staff members writing negatively and revealing confidential information about the organization. For example, in 2007, a former employee of Dell had post a list of tips in a blog for customers who are searching for Dell products (Farrelly, 2009). The employee had no issues with Dell and just wanted to share information for customers such as the best time to purchase and how to get the greatest deal.Therefore, it is essential for Dell to have proper employees that have the ability to monitor and respond to its consumers thought. Additionally, due to high transparency in social media, competitors may know the strategies of Dell and consumers are more well-informed about Dell products and pricing strategy. Essentially, the engaging process with customers has always been in charged by the Dell marketing department. However, the tr end has changed since the emergence of social media. The consumers are now communicating about the organizations product with other online users who are not the employees.In fact, 66 percent of brand opinions are generated by customers and 34 percent are by blogger (Dave, 2011). The growing popularity of online communities has allow consumers to exchange information and able to compare with competitors prices without any barriers. This means Dell have lost their ability to control over on how and where their products and services are being presented to existing and potential customers. Moreover, any bilk Dell customer able to share their negative judgment on particular products. The bad feedback posted on Twitter or Facebook can easily go viral as good news.For instance, in 2005, Jeff Jarvis, blogger and famous journalist and professor created a personal blog known as Dell Hell. Jeff had a problem with his Dell computer and frustrated with Dell customer service. Therefore, he expre ssed his frustration with Dells products and customer support on the blog. Dell Hell served as a place for other consumers to express their frustration on Dell. As for Dell, the situation has attracted the attention of other media from The New York Times, Business Week, The Houston account and many others, thus, reputation of Dell as the well-known brand for PCs was at disaster.Moreover, the social media habit or consumption of the young audience may differ compared to the previous generation. It has been a challenge for the marketers to develop marketing communication strategies in order to sync with this modern language to make sure that the transmitted brand messages are received and properly encoded across different age group. The young audiences who are called digital natives were embossed up in the modern technological era. They have been adapted to the development and respond to information in a different way with their predecessors.Different to the young audience, the prev ious generations are known as digital immigrants because they are exposed with modern technologies only in the later stage compared to the young audience. They have different ways of understanding the language of social media. Therefore, this will be probably a challenge for businesses including Dell to strategize how to get the message across different age group through social media marketing. 8. Benefits of Social Media Marketing Although social media marketing have its disadvantages, it has also brought several values in the marketing environment.Firstly, due to the fact that social media has no barrier for communication it has encouraged companies like Dell to allow customer company in their marketing strategies. For example, Dell has created Dells IdeaStorm, one of the online Community blogs to encourage conversation with its existing and potential consumers. The benefit that the IdeaStorm is able to give is it allows crowdsourcing from the consumers. This is an effective way for Dell to obtain ideas for their company and more importantly, it provides a sense of belonging from onsumers because their opinion influences the internal decision making, thus increase their loyalty, brand sensory faculty and reaffirm their positioning. Plus, not only social media provide suggestion to Dell, it also help other swearing customers to fix their problem. The process are similar to other social media, whereby, people join the community, recommend their opinions or ideas and then, Dell will respond to the most popular ideas according to the number of votes. In addition, it also provides a free market research for Dell.This is a benefit for Dell because most of surveys conducted are deemed to be unproductive because it only focus on certain groups and also incur higher cost. Finally, social media marketing has also assist Dell in their pricing strategy. Since the consumers are more active in social media, Dell able to get their opinion and forecast the demand and pr ice of their products. Plus, Dell product customization business model through the social media marketing can reduce their sales cycle. Different from short sales cycle, long sales cycles requires people at several stages of the buying process.Ironically, when salespeople are spending their time engaging new businesses and relationship to ensure that customers receive satisfactory answers, he or she is rather unproductive because company only creates money if customers are actually buying the products. This leading up to opportunity cost because the salesperson is not making any deals. Therefore, Dell able to reduce the marketing cost through social media marketing. 9. Conclusion In conclusion, Dell has continuously evaluated its business model to search for rooms of improvement and ways to enhance their customer service.Social media marketing has certainly influenced Dell in their marketing communication process and widened their reach to its existing and potential customers. In th e early years of Dell in the blogosphere, Dell has effectively incorporate social media into its marketing and communications strategy and had been awarded for its efforts. Despite of the effort to integrate social media marketing into the business, social media marketing has its drawbacks. Dell cannot afford to put their brand reputation at risk and thus, must pass off ways to overcome the challenges. Today, Dell US is one f the top companies that is being respected and known as the citizen of the social media. Hence, Dell had applied this new establish knowledge to really change the glossiness and advance the marketing strategy while constantly being focus and direct with its customers. (3078 words) References 1. Bazaarvoice (n. d. ) Social traffic Statistics online. Available at http//www. bazaarvoice. com/resources/stats Accessed sixteenth December 2011 2. Blythe, J. (2000) The Communication mix. In Marketing Communications. Harlow Pearson Education Limited 3. Calder, B. J. and Edward C. M. 2005) Managing Media and advertising Change with integrate Marketing, Journal of Advertising Research, Vol 45(4), pp. 356-361 online. Available at http//web. ebscohost. com/ehost/detail? sid=fe58d1b1-1a35-4d30-a99d-d1943e084662%40sessionmgr111&vid=1&hid=111&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3ddb=buh&AN=20486625 Accessed at 12th December 2011 4. Channey, P. (2009) Social Media Listening is the New Marketing online. Available at http//www. practicalecommerce. com/articles/976-Social-Media-Listening-is-the-New-Marketing Accessed 15th December 2011 5. Constantinides, E. et al. 2008) Social Media A New Frontier for Retailer?. European Retail Research, Vol 22, pp. 1-28 online. Available at http//www. utwente. nl/mb/nikos/publications/ecpapers/constantinidessocialmedia. pdf Accessed 14th December 2011 6. Dargiewicsz, K. (2010) Monologue vs Dialogue How Innovative Social Media Technology Developing Effective Marketing Communication Strategies online. Available at http//www. slideshare. net/guywithideas/social-media-dissertation Accessed 15th December 2011 7. Dave, R. (2011) How to Engage in Social Media A Dell Perspective online. Available at http//i. dell. om/sites/content/business/solutions/power/en/Documents/ps1q11-20110266-socialmedia. pdf Accessed at 15th December 2011 8. DesignDamage (n. d. ) The Secret to Social Media Communication Online. Available at http//www. designdamage. com/the-secret-to-social-media-communication-success/ Accessed 12th December 2011 9. Farelly, J. M. (2009) Digital Communication at Dell. Dartmouth College Online. Available at http//www. tuck. dartmouth. edu/cds-uploads/case-studies/pdf/6-0032. pdf Accessed 10th December 2011 10. Holm, O. (2006) Communication Processes in comminuted Systems Dialogue Concerning Communications.Journal of Marketing Practices Applied Marketing Science, Vol 24(5), pp. 493-504 online. Available at http//www. emeraldinsight. com/journals. htm? articleid=1567118&show=abstract Accessed 16th Dece mber 2011 11. InklingMedia (n. d. ) Social Media vs Traditional Media Online. Available at http//inklingmedia. net/social-media/social-media-vs-traditional-media/ Accessed 13th December 2011 12. Kotler, P. (n. d. ) Integrated Marketing Communication Strategy , pp. 536-572 Online. Available at http//www. pearsoned. ca/highered/divisions/virtual_tours/kotler/kotler_ch13. pdf Accessed 13th December 2011 3. Mohr, J and Nevin, J. R. (1990) Communication Strategies in Marketing Channels Theoretical Perspective. The Journal of Marketing, Vol. 54 (4), pp. 36-51 online. Available at http//www. jstor. org/stable/1251758? seq=1 Accessed 15th December 2011 14. Murphy, D. (2010) Traditional vs. New Media Channels Online. Available at http//masterful-marketing. com/marketing-channel-strategy/ Accessed 12th December 2011 15. Owen, R. and Humphrey, P. (2009) The Structure of Online Marketing Communication Channels. Journal of Management and Marketing Research, Vol 2, pp. 1-10 online. Available at http//www. abri. com/manuscripts/09135. pdf Accessed 13th December 2011 16. Pandey, S. (n. d. ) Social Media Marketing and New Age Communication Online. Available at http//www. slideshare. net/sycamore/cfakepathsocial-mediacommimi Accessed 12th December 2011 17. Pickton, D. and Broderick, A. (2001) Integrated Marketing Communications. Prentice Hall Pearson Education. 18. Shaw, M. et al. (2000) Handbook on Electronic Commerce. Germany Springer 19. The Institute of Planning and Management (n. d. ) Dell online. Available at http//www. docstoc. com/docs/6458876/Dell-Distribution-Mgmt Accessed 11th December 2011